How to Keyword Optimize Your Resume
Creating a Keyword-Rich Resume to Standout, Get the Interview and Land the Job!
Many employers scan the job applications they receive and store them electronically in an applicant tracking system (ATS). They then use digital readers to conduct keyword searches to pinpoint qualified candidates.
Most job search engines like Glassdoor and LinkedIn also use keywords to rank your resume in their search functions. Whether you submit your application directly to a company or through a job search site, you should make strategic use of keywords.
Determine which keywords to use by reviewing job descriptions that are a close match with your target position. Employers will emphasize the keywords they are looking for in their job announcements.
Repeat these keywords as much as possible by inserting them in the various sections of your resume – headline, summary, experience, etc.
Furthermore, utilize various forms of each keyword. For example, you could use “project manager” in your summary section and “project management” in the experience section.
Using modified versions of the same keyword concept increases the number of “hits” you’ll get from the electronic screening systems. Recruiters will only look at resumes with the highest number of keyword matches so incorporate several variations of each keyword.
Do be sure to make the content of your resume pleasing to the human eye as well, since once it makes it past the ATS, a real human will be reviewing it.
Also, use both acronyms and full-word keywords. For example, if you have a law degree, be sure that both “Juris Doctor” and “J.D.” appear in the document. Intersperse these tandem terms throughout the resume rather than pairing them side by side.
Additionally, an informational technology professional with credentials from Microsoft would include both the acronym and the full name of their certification. Specifically, they would include both “Microsoft Certified Systems Engineer” as well as “MCSE.” They would include both “Informational Technology” and “IT” when referencing their field of expertise.
Finally, include industry-specific buzzwords because the electronic screening systems specifically seek out these search terms. However, do not include terms used only by your company.
Use these tips to create a keyword-rich resume that will make you standout, get the interview and land the position!
If you feel you’d like assistance with keyword optimizing your resume, I invite you to schedule a one-on-one coaching session with me.
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Now, let’s move on to your Career Success Guide to Creating an Extraordinary Resume.